One of the best reasons to use a digital marketing executive is having a record of the traffic to a website.
- We have owned a Heating, Ventilation and A/C service contractor for a decade.
Some time back, we met a woman at a PTA meeting who works as a graphic designer and digital marketing expert. She offered to scan our website and give us helpful pointers, but when we told her that we didn’t have a website for the service company, she gave us a good deal to design one. My partner thought it wasn’t that important. We already had clients and he had a full schedule. But, as we talked about the future, we realized that a digital marketing campaign could help our company grow. Even though he wasn’t 100% on board, we made the choice to go ahead with the digital marketing campaign. The results of the website were nothing short of fantastic. One of the best things about the digital marketing firm is the full report always available on the traffic that goes to our website each day. We can see the people who went to the website and how long they stayed on each page. It’s also easy to see a list of the search terms that led a customer to our page. Recently, we got about 9 searches on the same day for boiler repair. Although my partner can fix boilers, it is never something that we have advertised which is a huge oversight on our part.